If you have been following the media with regards to Valentine’s day, this is the first thought that comes to mind. It is quite amazing how the mass media combined with those awful geniuses at ad agencies can combine to convert pretty much anything into a race.
We are a rat-race culture: no denying that. Starting from schools, onto entrance exams, then workplaces – even PhDs are reduced to a race for ‘papers’. One would hope that at least when you are with the ones you love this is not the case. Not anymore.
You are now expected to find ways to ‘make her feel special, even if there is no occasion’, or to ‘make him his favorite meal’ after you return dead tired from work, ‘find an innovative way to express your love this Valentine’s’, so on and so forth. Google for Valentine’s day, and all you will find are ‘valentine day ideas’, ‘love sayings for your valentine’ and things in a similar vein. From a day of expression of love, it becomes a high pressure situation where you are expected to deliver the goods. Don’t we have enough of this already at schools, colleges, workplaces and other such hindrances to a good life?
Of course, in India things get spiced up a little more than the rest of the world. So, we encounter random saviours of Indian culture (however one may define it) threatening to beat up couples seen on Valentine’s day. They seem to be missing the point that the more ‘interesting’ couples won’t be seen outside private places where one can be more intimate than the poor couples who can only hang out at parks or ice-cream parlours. Like all else in India, symbols matter more than substance. And then you have the liberal intellectual kind who defend the right of couples to express their love in whatever way they wish. Thus starts another rat race, one of people trying to push their own ideology as hard as possible, to the largest number of people as possible, so that ‘the world can retain a modicum of sanity’. One wonders how these obsessive-compulsive kinds can bring about anything resembling sanity anywhere.
Of course, the big picture is always lost in the colours and sounds of everyday India. Whether people buy Valentine’s Day gifts bowing to media pressure or to burn it on live television, it does not matter to the Hallmarks and Archie’s of the world. In pushing this point of view or that, one might lose track of the fact that there is something to be learnt from someone who disagrees with you. In the guise of administering sanity, all one may accomplish is to impose uniformity, one way or the other. Unity based on political ideologies, whether right, left or centre is a hopeless cause in India, and people like Tagore recognised this very early on. But with centuries of brainwashing that the nation-state and Nationalism are the only effective factors to bring a people together, we may be losing sight of more interesting, less violent, and therefore harder to implement ideas.